6 of the Best Professional Bio Examples We’ve Ever Seen


A short, professional bio is one of those things most people don’t think about until, all of a sudden, we’ve been asked to “shoot one over via email” and have approximately one afternoon to come up with it.

That’s when we scramble.

And when we scramble, our bio objective up reading like this 😛 TAGEND

Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that will contribute companies attract visitors, convert leadings, and close clients. Previously, Rodney worked as a marketing director for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.”

… Woof, that was dull. Are you still with me? I swear , not even adding a tidbit about his cats would liven that bio up.

To be fair, in certain context, your professional bio does need to be more formal, like Mr. Erickson’s up there. But in many cases, writing a bio that’s readable — even conversational — is actually a really good thing. That means falling that traditional format of listing your accomplishments like a robot and cramming as much professional-sounding lingo in there as you can.

Remember: The people reading your bio are suffering from information wearines. If you don’t hook ’em in the first line, you’ll lose them quickly.

Alright, I know what you may be thinking … So what? It’s simply a bio . ( P.S. Want to give your professional brand a boost? Take one of HubSpot Academy’s free certification courses. In just one weekend, you can add a line to your resume and bio that’s coveted by over 60,000 marketers .)

Why Does Your Professional Bio Matter?

I mean, how many people actually read those things, anyway?

The answer: A plenty of people. More importantly, though, there’s no way to tell exactly who is reading it — and you always want it to be ready for when the right people to come across it. And when they do, you want it to catch their eye. In a good way.

You assure, while your resume is merely useful for when you’re actively applying for given position, your professional bio is much more visible. It can live on your LinkedIn profile, your company’s website, your guest blog posts, your speaker profiles, your Twitter bio, and many other places.

And, most importantly, it’s appropriate tools that you are able to leverage most when you’re networking .

Bottom line? People will read your professional bio. Whether they remember it, and whether it stimulates them actually care about you, is a matter of how well you present yourself to your intended audience.

So, what does a top-notch professional bio look like?

Let’s take a look at some great examples. We’ve curated some of the best real professional bio examples we’ve ever seen online. Check ’em out, and use them as inspiration when crafting your own.

6 of the Best Professional Bio Examples We’ve Ever Seen

1) Phil Gutowski

Phil is a real estate broker for the East Boston neighborhood, and he’s mastered the art of adding a warm personality to the professional bio on his website.

First, check out the header of his bio: “Promoting positive community and economic growth in our neighborhood.”

The header isn’t all about him , nor is it a hard sell about his business. Instead, he’s chosen to start with a value proposition. Why? Because Phil knows that his value proposition is the core of his competitive advantage. In header text that stands out on the page, he clearly enunciates why someone would want to hire him instead of a challenger: This guy doesn’t just sell houses to make money; he promotes community and economic growth in the area.

The rest of his bio includes personal touches that induce him more human. He does talking here his business history and accomplishments, but he does so while including personal details that invite readers to relate to him as a person.

For instance, he talks about where he’s from( a relevant detail for a real estate broker ), his love of the water, why he started his business, and how he’s committed to the local community. His bio indicates he’s friendly and likely a pleasure to work with, which is important for a real estate broker someone would be working with one-on-one.

2) Ann Handley

If you’re a marketer, you’ve likely is aware of Ann Handley. Her listing of credentials is lengthy, and if she genuinely wanted to, she could go on and on and on about her accomplishments.

But when people listing out all their accomplishments in their bios, they risk sounding a little egotistical. Sure, you might impress a handful of the persons with all those laurels, but many people who read your bio will end up feeling either intimidated or vexed. Think about it: Is that how you want the majority of your readers to feel when they read your bio?

To minimize the egoism that comes with talking about yourself, think about how you are able to list out your accomplishments without sounding like you’re boast. Ann does this really well, choosing a tone in her bio that’s more approachable.

It starts with the excerpt in the footer of her personal website. Devote it a quick read, paying close attention to the opening and closing lines 😛 TAGEND

“This is Ann Handley’s website, and this is a bit of copy about her … That’s not giving you a lot of detail, is it? So read more here.” This is the kind of simple, friendly speech that invites the reader in rather than shutting them out.

Follow the link and you’ll be led to a page dedicated to a fuller bio, which she’s divided into two parts: a “short version”( literally a bulleted listing of key facts) and a “long version, ” which includes traditional paragraph. There’s something in there for everyone.

3) Mark Gallion

As a venture capitalist and an executive at several start-ups, Mark Gallion has different versions of his bio all over the internet. You can imagine some are more formal than others. But when it comes to his Twitter bio, he carefully phrased his information in a way that helps him connect with his audience — specifically, through the use of humor.

Why would he choose humor where reference is operates four start-ups and constantly tries funding for them? Well, Mark’s tactic is entirely intentional: it’s a lever he pulls to refresh his brand while maintaining his already impressive and established identity as an entrepreneur.

Mark leverages his Twitter bio because itas place where he can be human. And it helps him relate to his adherents and potential investors.

When crafting your own Twitter bio, consider your audience and the personal brand you’re trying to create for yourself. Use it as an opportunity to be relatable.( And check out this list of amusing Twitter bios for inspiration .)

4) Lena Axelsson

When it all comes down to it, your professional bio is no different than any other piece of persuasive transcript — no matter where it lives. One of the most common missteps people construct is thinking of it as its own beast, separate from other pieces of writing. If you think about it that way, you’re far more likely to write something painfully uninteresting.

When you sit down to write your professional bio and you’re watching that cursor blinking on the screen, think about how you would introduce a blog post. You don’t merely dive right into the meat of the thing , now, do you? No. You start with an introduction.

The best bios are often concise( around 200 a300 words ), so you don’t have a lot of room to play around. But a single sentence that tees your reader up and offer context for the accomplishments that are consistent with could induce the rest of your bio that much more persuasive.

Take Lena Axelsson’s bio, for instance. She’s a marriage and family therapist — a undertaking where empathy and compassion are a big part of the job description. That’s why she chooses to open her bio with a great introductory sentence: “When human being experience trauma or severe life stressors, “its not” uncommon for “peoples lives” to unravel.”

Then, she goes into why she’s passionate about her job, how she helps her clients, and how she caters her approach to each individual patient. The necessary educational information is left for the end, after the reader has been hooked.

Your bio doesn’t have to be super serious , nor does it have to start with a joke. This bio shows how you can capture your reader’s attention by being empathetic or telling a brief story.

5) Mark Levy

Mark Levy is a small business owner who’s taken a more traditional approach to the professional bio on his website — but in a way that takes care to speak to his intended audience.

What we love about his bio is the way he’s decide it up: On his business’ “About” page, he’s listed two biographies, which he’s labeled “Mark Levy’s Biography # 1” and “Mark Levy’s Biography# 2. “

Click here to consider the full version.

Like Ann, Mark’s dedicated his readers two different options. The first biography is a “short version, ” which includes a combination of bullet phases listing his credentials and a few short paragraphs.

The second is the “long version, ” which is actually even more interesting than the first one. Why? Because it reads like a story — a compelling one, at that. In fact, it gets really funny at parts.

The second sentence of the bio reads: “He was frightened of public school, loved playing baseball and football, operated home to watch ape cinemas on the 4:30 Movie, listened to The Jam and The Buzzcocks, and read magic trick books.”

Here’s another excerpt from the middle 😛 TAGEND

Of course, the fantastic copywriting isn’t a surprise, given that this guy wrote several books. But the conversational tone and entertaining copy let his quirky personality( and great writing skills) shine.

6) Corey Wainwright

Finally, we have Corey Wainwright, who’s the director of content here at HubSpot. She’s written content for HubSpot’s Marketing Blog for years, and her blog writer bio has caught my eye since before I ever started working for HubSpot.( Back then, it started with, “Corey simply took a cool vacation.”)

What I love most about Corey’s bio is that it’s a great example of how to deliver information about yourself without taking things too seriously. And given this context, that’s entirely appropriate.

Despite having a number of impressive accomplishments under her belt, she simply doesn’t like displaying them publicly. So, she opts making her author bio a bit more “light.”

Her bio( pictured below) reads, “Corey is a Bruce Springsteen fan who does content marketing, in that order.”

It works in this particular context because, at HubSpot, our blog writers often prefer to attain themselves as friendly and approachable as is practicable — while letting the content speak for itself.

It helps that authors’ social media accounts are situated right below our names and above our images. For folks who really do want a listing of Corey’s credentials, they can click the LinkedIn button to go to her LinkedIn page.( You can read this blog post to learn how to create social media buttons and add them to your website .)

What are your favorite professional bio instances? Share with us in specific comments .

Read more: blog.hubspot.com

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