If youave logged into LinkedIn over the past weeks, you may have noticed something different. Actually, everything is different, because LinkedIn entirely overhauled its desktop site.
LinkedIn is the worldas largest professional networking platform, with more than 467 million members worldwide. However, LinkedIn members arenat actually expending much period on the site. In fact, only 23% of LinkedIn users visited the site every month at the end of 2016. Thatas not a great monthly active user number, and the website redesign is an attempt to acreate more valuea for LinkedIn members — and, hopefully, attain them want to spend more period on the site.
For example, the LinkedIn desktop homepage used to look something like this 😛 TAGEND
And this is what my LinkedIn homepage looked like when I wrote this article 😛 TAGEND
Thereas a lot behind this slick interface. Letas dive into some of the biggest changes to the site since the redesign and how marketers and users might take advantage of them going forward.
6 Changes to LinkedIn You May Have Missed
1) A new homepage feed
Using a combination of human editors and new algorithms, LinkedIn will start surfacing more content and fewer status updates. The homepage feed will start indicating organic, sponsored, and native ad content users might be interested in reading. The feed will also help users follow trending narratives a | audio familiar? If LinkedIn is trying to make its user base engage more on the platform, modeling a feed in the style of Facebook is a safe bet.
2) More analytics
LinkedIn now offer more analytics about how other users interact with the content you share — not just who views your profile or who likes one of your posts. Now, users can see not only who likes their contents, but which companies they come from and what roles theyare in.
Here are analytics from an article I posted recently on LinkedIn 😛 TAGEND
The platform also suggests other articles I might share with my network for even more engagement.
3) New( and missing) search features
LinkedIn refined its search capabilities so users to be able to search all of LinkedIn with a single, unified search experience based on certain keywords. Now, users can easily toggle between different categories related to search words without having to move between different categories of the site.
Check out what the results look like when I search for acontent marketing: a
Whereas previously, LinkedIn users had to go into each of these segments( aPeople, a aJobs, a aCompaniesa) in order to conduct searches , now users to be able to search from one place to get all of the results theyare looking for.
Notably, LinkedIn removed some of the Advanced Search filters that were previously available on LinkedIn Premium and are now only available for the more expensive Marketings Navigator tier of LinkedIn Premium. These filters include ayears of experience, a afunction, a and aseniority level.a
4) Chat-like messaging
Soon, LinkedIn will roll out messaging that allows users to send InMail like a chat instead of an email. Users wonat “re going to have to” navigate to another pane to send a private message — instead, theyall be able to send a direct chat without leaving the LinkedIn homepage feed, as shown in the image below 😛 TAGEND
In another nod to Facebookas Messenger layout, this change helps users easily spend more period clicking around the site. Plus, users might be less likely to send the dreaded default InMail message if they know it will appear like a chat instead of an email.
5) Calendar chatbot
Next, LinkedIn is introducing a chatbot. It will look at two connectionsa calendars and find and set days for them to meet immediately within LinkedInas messenger platform. It hasnat been rolled out as of the time of this posting, but in another nod to Facebook Messenger and other bots, this is an addition designed to keep users expending period on the site. Stay tuned for more news when the bot launches fully.
6) New blogging interface
LinkedIn also now features a slick new publishing platform. Before, publishers had to navigate to LinkedIn Pulse to write an original blog post. Now, users are one click away from a slick, easy-to-use blog publishing platform.
Check it out 😛 TAGEND
Blogging on LinkedIn could garner more attention to your brandas site if LinkedIn grows in popularity. In fact, content intake on LinkedIn has increased over the last few years, so marketers should consider LinkedIn as a platform for reproduction or making original content.
What’s Next For LinkedIn?
Amidst these changes, marketers should keep an eye on where their audience is expending period. If LinkedInas number of monthly active users increases in its next quarterly report, it might be worthwhile to invest more resources in operating campaigns and creating content for the site.
Weall keep you posted on more changes to the platform and its utilization as that news unfolds. In the meantime, click around the new website and experiment with the new analytics capabilities to see if your audience wants to spend time on LinkedIn with you. And if you need guidance for operating a strong LinkedIn ad campaign, download our guide here.
Do you publish original content on LinkedIn? Share with us in the comments below .
Read more: blog.hubspot.com