58 Best Marketing Tools to Build Your Strategy in 2017


In the world of marketing, it seems like there are always new tools, tips-off, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all?

As a marketer myself, I often wish I had a better sense of all of appropriate tools available to me — and what defines each of them apart — so I can induce more informed decisions on how to create and optimize content.

Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being use in 2017.

I’ll make it easy for you. I broke up my listing of recommended tools into different sections so you can get a better sense of what tools are available for different functions of the job. At the end, you’ll find the whole listing of 58 tools that you can skim and bookmark for later.



Automation is nothing new to marketers. Whether you want to save period doing marketing chores or simply cut time wasted doing those daily tasks like saving emails and files to spreadsheets, having a tool that makes your life easier and saves you period is ideal.

While there are lots of automation tools out there for specific fields or verticals( for example, the HubSpot workflows tool for marketing automation ), there aren’t many tools that allow you to automate the various different tools you use throughout all aspects of your life.

Wouldn’t it be nice to connect lots of tasks between different apps together? Like posting your Instagram photos to all your social networks or linking your app reminders together. With IFTTT you can!

IFTTT( IF This Then That) is a service that allows you to create chains of simple conditional statements, called applets. These “if this then that” applets are triggered by a broad range of other web-based services at the choice of the user. Some of the web-based services that work with IFTTT include Gmail, Google Drive, Facebook, Twitter, Fitbit, and much, much more.

Sounds great, right? Check it out.


Closing Bargains and Tracking Relationships

You and your sales team want to sell your product or service — not fight with messy spreadsheets, cluttered inboxes, or clunky tools that slow you down. That’s why use a Customer Relationship Management System — also known as a CRM — is essential. Not only will it help your sales team manage relationships, but a CRM will also give you a place to deliver those results you produced to your sales team.

CRMs are such an essential part of any good marketing and sales team that we think everyone should have one. That’s why the HubSpot CRM is completely free.

HubSpot CRM automates the tasks salespeople abhor and takes minutes to learn — not months. That means doing more deals and less data entry.

Check out the HubSpot CRM Now


Content Creation

In the world of content creation, there are admittedly tons of various types of tools you could use to create various types of content. Whether it’s social images, logos, blog posts, or ebooks — the options and tools are endless.

That said, a newcomer among the Adobe Suite of tools is winning the hearts of many marketers, including this one, for its ease of use to create stunning webpages, awesome videos, and eye-catching graphics. The best part? It’s completely free and impossibly easy.

Adobe Spark is a suite of three web or mobile apps – Spark Page, Spark Post, and Spark Video — that allows marketers to easily create graphics, webpages, and videos in a variety of themes in minutes.

You can totally avoid the hassle of page layout, video editing knowledge, or a CMS and start creating content that appears remarkable instantly. For example, we use Spark Page at HubSpot to create some of our online guidebooks and promote them with Spark Videos and Post. You can too!

Check out Adobe Spark


Other Content Creation Tools:

Venngage Piktochart Canva Recordit Kap Adobe Color CC Vidyard Vimeo Youtube Facebook Twitter Linkedin Product Hunt Lynda.com Udemy Codeacademy Skillshare General Assembly HubSpot Marketing Free HubSpot Landing Pages tool Hotjar Optimizely Leadpages Picatic Facebook AddEvent Giphy To.Doist Flipboard Pocket Your choice of online news sources or publications HubSpot Ads Add-On Perfect Audience Google Adwords Facebook LinkedIn Adroll Google Drive Box Trello HubSpot Projects Tool( one of many tools in the HubSpot Marketing Platform) JIRA Asana HubSpot Content Strategy Tool Google Analytics/ Keyword Tool Keywords Everywhere Chrome Extension SEMrush Moz HubSpot Social Inbox( one of many tools in the HubSpot Marketing Platform) Buffer Hootsuite Facebook Twitter Linkedin HipChat Google Chat Join.Me Zoom Skype HubSpot Website Platform Optimizely Unbounce

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