5 must-do technological SEO audit items in 2017

In recentA months, we’ve seen many important technically focused Google announcements, such as an update onA JavaScript crawling supporting, A the migrationA toward mobile-first indexing, the release and extended supportA of AMP in search results and the expansion of search resultsA features, from rich snippets to cardsA to answers.

As a outcome, a number of technological items must be takenA into consideration when doingA an SEO audit to validate crawlability and indexability, as well as to maximize visibility in organic search results 😛 TAGEND

1. Mobile web crawling

Google has shared that a majorityA of its searches are now mobile-driven and that they’re migrating toward aA mobile-first indexA in the upcoming months. When doing a technical SEO audit, it is now critical to not only review how theA desktop Googlebot accesses your site content but also how Google’sA smartphone crawler does it.

You can validateA your site’s mobile crawlability( mistakes, redirects and blocked resources) and content accessibility( Is your content correctly rendered ?) with the following technical SEO tools 😛 TAGEND Google page-level mobile validators: Google’s Mobile-Friendly Test andA Search Console’s” Fetch as Google” A functionality( withA the” Mobile: Smartphone” Fetch and Render option) are the simplest A and best ways to checkA how Google’sA mobile crawler “sees” any given page of your site, so you can use themA to check your site’s top pages’ mobile status. Additionally, Google Search Console’s” Mobile Usability ” report identifies specific pages on your site with mobile usability issues. Google’s Mobile-Friendly Test andA Search Console’s” Fetch as Google” A functionality( withA the” Mobile: Smartphone” Fetch and Render option) are the simplest and best ways to checkA how Google’sA mobile crawler “sees” any dedicated page of your site, so you can use themA to check your site’s top pages’ mobile status. Additionally, Google Search Console’s” Mobile Usability ” report identifies specific pages on your site with mobile usability issues. SEO crawlers with a’ Smartphone Googlebot’ alternative: A Most SEO crawlers now offer the option to specify or select a user agent, to make it possible to simulate Google’s mobile crawler behavior.A Screaming Frog SEO Spider, OnPage.org, Botify, Deepcrawl and SitebulbA all allow you to simulate the mobile search crawler behaviour when accessing your site. Screaming Frog also lets you view your pagesA in a “List” mode to confirm the status of a specific list of pages, including your rendered mobile pages. A Most SEO crawlers now offer the option to specify or select a user agent, to make it possible to simulate Google’s mobile crawler behavior.A Screaming Frog SEO Spider, OnPage.org, Botify, Deepcrawl and SitebulbA all allows researchers to simulate the mobile search crawler behaviour when accessing your site. Calling Frog also lets you view your pagesA in a “List” mode to confirm the status of a specific listing of pages, including your rendered mobile pages. SEO targeted log analyzers: A Last year, I wrote about the importance of doing log analysis for SEOA and the questions that this would allow us to answer immediately. There are log analyzers that are now altogether focused on SEOA issues, such as Screaming Frog Log analyzer( for smaller log files ), Botify and OnCrawl( for larger logA files ). These tools also allow us to easily compare and identify the existing gap of our own crawl vs.A what the mobile Googlebot has accessed.

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