29 LinkedIn Tips for Professional Networking, Business& Marketing

In April, LinkedIn announced it had reached 500 million members, attaining it one of the most popular social networks for professionals and one of the top social networks overall. But are you utilizing LinkedIn to its fullest potential?

With new social networks sprouting up constantly, LinkedIn is a platform that are typically gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful — especially when you’re aware of all the platform’s hide features that don’t get nearly as much attention as they deserve.

So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking … but definitely shouldn’t.

What Is LinkedIn?

About LinkedIn

Before we dive in, here’s a quick little primer on LinkedIn for those of you who may be new to the social network. LinkedIn launched in 2003 and is currently the fourth most popular social network among U.S. adults. The social network is primarily centered around careers, and it enables users to connect and share content with other professionals, including colleagues as well as potential employers, business partners, and new employees. If you’re a business on LinkedIn, it can also be a fantastic marketing tool.

Now, are you ready for a treasure trove of LinkedIn tips-off? Let’s get our hands dirty.

29 Top LinkedIn Tips

1) Customize your public profile URL.

Make your personal profile appear more professional( and much easier to share) by customizing your LinkedIn public profile URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: http :// www.linkedin.com/ in/ amandazantalwiener . For detailed instructions on customizing your URL, click here.

2) Add a LinkedIn background photo to your personal profile.

In June 2014, LinkedIn ultimately jumped on the covering photo bandwagon and starting rolling out the capacities for users to add a background photo to their personal profiles. Dedicate your LinkedIn profile a little bit more personality by adding a background photo of your own. Just keep in mind LinkedIn is a professional social network, so select your photo accordingly.

LinkedIn recommends a background photo size of 1584 x 396 pixels, and that it must be a JPG, PNG, or GIF file under 8MB.

Check out how Sam Mallikarjunan, Executive Strategist at HubSpot, employs his background photo 😛 TAGEND

3) Add a ProFinder Badge to your profile.

Over the years, LinkedIn has made some changes to the types of Badges it offers. But depending on what you’re trying to accomplish, you might want to consider adding a ProFinder Badge, which is used to identify freelances within LinkedIn’s ProFinder — a service that matches contractors with project managers attempting assist. Freelancers can display a ProFinder badge on their profiles to indicate prospective clients their skills, expertise, and recommendations.

4) Take advantage of the blog/ website links on your LinkedIn profile.

Instead of using the default anchor text links in the Websites listing within your LinkedIn profile’s Contact Info section, you can now add links to your portfolio and social networks, to name a few cases. Plus, you can also add links to your work under each job description — so if you want to increase clicks, make sure you populate those areas with the online presence to which you want to draw the most attention.

Even cooler: If you created multimedia for a dedicated chore or assignment, you can now upload those files. For example, if you’ve created podcasts and want to feature that work, you can add links to something like SoundCloud tracks.

5) Search engine optimize your LinkedIn profile.

SEO isn’t limited to blogging — it turns out, you can also optimize your profile to get discovered by people searching LinkedIn for key terms you want to get procured for. You can add these keywords to various sections of your profile, such as your headline, your summary, or your work experience.

6) Add, remove, and rearrange entire sections of your profile.

LinkedIn also enables you to reorder entire sections of your profile in any way you prefer. When in edit mode, simply hover your mouse over the double-sided arrow in all sections. Your mouse will turn into a four-arrowed icon, at which point you are able to click, then drag and drop-off to another posture on your profile.

Find a full list of segments to add to and remove from your profile here.

7) Take advantage of Saved Searches.

LinkedIn allows users to save up to ten job searches and three people searches. After conducting a search, clicking the Save search alternative at the top right allows you to save a search and easily run it again afterwards. You can also choose to receive weekly or monthly reminders (+ daily for job searches) via email once new members in the network or tasks match your saved search criteria.

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8) Find a chore through via LinkedIn’s job postings.

Now that you’ve optimized your LinkedIn profile, utilize it — and LinkedIn Jobs — to help you land a fabulous new stance. Employing its Advanced search feature, LinkedIn allows you to search for jobs by keyword, title, industry, locating, company, function, experience level, and more. Also, based on your application history and saved searches, LinkedIn can send suggestions of jobs you might be interested in, relating to location, company size, and industry.

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9) Get endorsed for your skills.

Back in 2012, LinkedIn launched a feature called Endorsements, which enables users to endorse their connects for skills theyave listed in the Skills segment of their profile — or recommend ones they havenat yet listed. These endorsements then show up on your profile within that same Skills segment, as you can see in the screenshot below.

Okay, so you can’t assure your connections will endorse you for those working abilities, but because it’s so easy for your LinkedIn contacts to do( all they have to do is click on the + sign next to a particular skill on your profile ), you’ll find that many of them will do it anyway. Also, when people visit the site, LinkedIn will often prompt them to endorse their connections passively. Just make sure your profile is complete and you’ve spent the time to listing the skills you want your contacts to endorse you for — it will definitely give your profile a little bit of a credibility boost.

You can also remove endorsements if you find people are endorsing you for abilities that don’t accurately describe your strengths,

10) Use Open Profile to send messages to people you’re not connected to.

With the exception of your fellow group members( more on this later ), LinkedIn merely allows you to send messages to people who you share a first-degree connection with. But did you know some people let you send them messages anyway, even if you’re not connected? The ability to be part of the Open Profile network is only available to premium account holders, but it allows those users to be available for messaging by any other LinkedIn member( regardless of their LinkedIn membership level) if they choose to be.

There are other options for sending messages to those with whom you’re has still not been connected, like sending a request to connect with a note — though we don’t recommend overdoing this one. Or, if you have a premium account, you can use InMail.

11) Check your Network Updates( or share your own ).

Found on your LinkedIn homepage, Network Updates are essentially LinkedIn’s version of the Facebook News Feed. Check this feed periodically for a quick snapshot of what your connections are up to and sharing, or share updates of your own, such as noteworthy content related to your industry/ career, content you’ve created yourself, etc. You can also sign up for email notifications, and sort by Top Updates or Recent Updates to filter your feed in one style or the other.

12) Be identifiable.

Allow others to watch who you are if you view their profile. To enable this, visit your Sets( click your thumbnail image in the top right and click Privacy& Settings ) and click “Profile viewing options” under “Privacy.”Make sure you check off the Your name and headline( Recommended) alternative, as it will allow you to take advantage of the next feature on our list.

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13) Check out who’s viewed your LinkedIn profile.

How? With the Who’s Viewed Your Profile feature, of course. This tool, which is accessible in the main navigation via the Profile dropdown, enables you to identify which other LinkedIn users have visited your profile page( so yeah, exactly what it sounds like ). In fact, LinkedIn dedicated this coveted creeper feature a facelift in February 2014, so the information it provides is even better than ever. You can also see how you stack up against the profile views for your connects, people in your company, and other professionals like you.

Has someone been checking out your profile that you might wishes to connect with? This might be the “in” you’ve been waiting for to connect.( Remember, if you don’t build yourself identifiable via the above, you won’t have access to this feature. It’s a two-way street !)

14) Export connections.

Want to transfer your LinkedIn connections to another contact management system? Fortunately, LinkedIn enables you to export your connections. Run to your account settings, and under “Basics, ” click “Getting an repository of your data.” That will allow you to download a file that includes data on your LinkedIn account, including your connections.

15) Easily find new connects — or connect with old ones!

Speaking of connections, the Connections tab in the top navigation offers a variety of other tools to grow and connect with contacts in your professional network. When viewing your connects, click the right-hand side showing that says, “Manage your synced and imported contacts” From there, you’ll be able to sync your email contacts to consider who’s on LinkedIn, and who you can invite to join.

16) Leverage the perks of LinkedIn Groups.

Did you know that if you’re a member of the same group as another user, you are able to bypass the need to be a first-degree connection in order to message them? As long as you’ve been a member of LinkedIn for at the least 30 days and a member of the particular group for at the least 4 days, LinkedIn allows you to send up to 15 free 1:1 messages to fellow group members per month( across all groups you belong to ).

In addition, group members are also be permitted to position the profiles of states members of the same group without being connected. Join more groups to enable more messaging and profile viewership capabilities — and be sure to participate in the discussions.

17) Share your LinkedIn status updates on Twitter.

Ever since the big LinkedIn/ Twitter breakup of 2012, you can no longer automatically sync your tweets to publish on LinkedIn. But don’t fret — as long as you add your Twitter account to LinkedIn, the opposite is still possible. So if you’re ever posting an update to LinkedIn that you’d also like your Twitter adherents to consider, you can easily consortium that update to Twitter by selecting the Public + Twitter option in thedropdown menu within the LinkedIn update composer.

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18) Leverage @mentions in your status updates.

In 2013, LinkedIn rolled out the ability to tag or @mention other users and companies in status updates — much like the route it works on Facebook, Twitter, and Instagram. Want another LinkedIn user or company to see your status update? Include the@ symbol immediately followed by the user’s/ company’s name in your status update. As a outcome, that user/ company will get alerted that you mentioned them, and their name will also link to their profile/ page in the status update itself.

19) Optimize your LinkedIn Company Page.

The design of LinkedIn Company Pages has changed a lot over the years. Make sure yours must be drawn up correctly and optimized for the most recent layout, featuring a compelling and high-quality flag image. We’ve published an entire free guide about how to optimize your page for the most recent design. Here’s how HubSpot’s Company Page currently seems 😛 TAGEND

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20) Create targeted LinkedIn Showcase Pages.

LinkedIn Showcase Pages are niche pages that branch off your main Company Page. Think of them as extensions of your main Company Page that allow you to promote specific products or cater to your individual marketing personas, providing a more personalized experience for your Company Page visitors.

LinkedIn users can also follow specific Showcase Pages without having to follow a company’s main page or its other Showcase Pages, allowing your business to tailor the page closely to the audience specific to the page.

To create a Showcase Page, go to your Company Page and click “Manage page.” Then, at the top, click “Admin Tools, ” and select “Create a Showcase Page.” Find more information about Showcase Pages here.

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21) Post Company Status Updates( and target them !).

Make the most of your LinkedIn Company Page by publishing Company Status Updates for all your page adherents to watch. This will give LinkedIn users even more reason to follow your Company Page, growing your LinkedIn reach. For a high-level guide to these updates, click here.

Been use Company Status Updates for a while? Why not step it up a notch and leverage the power of segmentation with LinkedIn’s targeting options, which enable you to target your status updates to specific users? Company Page administrators can target their updates using criteria like company size, industry, job function, seniority, geography, language, or by including/ omitting company employees. These targeted updates will appear on the Company/ Showcase Page itself for those users as well as in the users’ Network Updates feed on their LinkedIn homepage.

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22) Check out LinkedIn’s Content Marketing Score& Trending Content resources.

If you’re a LinkedIn Business Solutions customer, you can learn how impactful your organic and paying LinkedIn content is with the Content Marketing Score and Trending Content resources. Your Content Marketing Rating measures user participation with your Sponsored Update, Company Pages, LinkedIn Groups, employee updates, and Influencer posts( when applicable ). It then provides recommendations for how you can improve your score, and thus the effectiveness of your LinkedIn content.

23) Experiment with LinkedIn Ads and Sponsored Updates.

If you’re looking to complement your organic LinkedIn marketing endeavours with some paid ad, LinkedIn Ads are a smart option. One of the biggest benefits of LinkedIn advertising: the targeting options. LinkedInas PPC ads let you target specific undertaking titles, job functions, industries, or company size, to name a few cases — you know, the people who are more likely to want/ want what you sell.

If you want to get started with LinkedIn’s advertising platform, check out our free guide to advertising on LinkedIn here.

24) Create your own industry LinkedIn Group, and join other relevant groups.

Consider creating a LinkedIn Group of your very own, like HubSpot did with our popular Inbound Marketer Group. Create a group based on a relevant industry-related topic, and become a LinkedIn Group administrator. You can then use this group to establish yourself as a thought leader in your industry, grow their home communities of advocates, generate new marketing content ideas, and even make new results — more on that next. You should also consider joining( and getting executives from your business to join) other relevant groups and participating in discussions to exhibit thought leadership in your industry.

25) Email your LinkedIn Group.

One of the perks of managing a LinkedIn Group is the fact that you can email all the members of your group — up to once per week. These emails take the form of LinkedIn Announcements, which are messages sent directly to the email inboxes of group members( if they’ve enabled messages from groups in their situates ). It’s a prime opportunity for generating results from LinkedIn, especially if you’ve built up a robust group of users.

26) Experimentation with publishing content on LinkedIn’s publishing platform.

Good news! You no longer have to be a LinkedIn Influencer to publish new articles to LinkedIn. Publishing is available to all users, ever since a February 2014 feature announcement. Experiment with how this feature can support your marketing aims by creating content for the platform and promoting it via your Company Page. For instance, you could experimentation with syndicating content from your business blog to LinkedIn Pulse and using it to promote subscription to your full blog.

To publish an article, click “Write an article” on the update box on your LinkedIn homepage. From there, you’ll be taken to the publishing platform, where you can compose your draft.

27) Recruit new talent via LinkedIn Jobs.

Looking to fill a position or two on your marketing squad — or another department within your company, for that are important? Then be sure to constructs out the Jobs section of your Company Page, which you can use to promote your available job openings.

The look and feeling of your Jobs page depend on what information and images you choose to include, such as a listing of jobs, people at your company, a summary section for your careers, what employees are saying about is currently working on your company, and recent updates. Furthermore, if you’re actively recruiting candidates with specific skills and expertise, this runs both styles — you can use LinkedIn’s various search criteria to find the best fit.

Here’s another look at HubSpot’s Company Page — notice how the job listings are prominently displayed on the right.

28) Add the Company Follow and LinkedIn share buttons to your website/ content.

Promote your company’s LinkedIn presence and help grow the reach of your Company Page by adding the Company Follow button to your website. Also consider adding the LinkedIn Share button to your various content assets like blog posts, emails, and landing pages to extend the reach of your content to LinkedIn users.

29) Analyze your LinkedIn marketing performance with the Analytics tab on your Company Page.

So … how are your LinkedIn marketing attempts faring? Use your Company Page Analytics to evaluate the performance of your Company Page. This feature offers data about the effectiveness of your page’s status updates, engagement, and reaching, as well as information about your page’s adherents — demographics, where they came from, how your following has grown over hour, how your data compares to other companies.

Linking Up

Ready to get started? Great. With so many changes and features added to LinkedIn since its very first launching, we can’t wait to see how the network continues to make itself indisposable to chore seekers, marketers, and other professionals.

Read more: blog.hubspot.com

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