12 Free Social Media and Brand Monitoring Tools We Love( and Why)

Reputation is everything. And on the internet, that couldn’t be more true.

It’s important to always know what people are saying about you — whether it’s your customers, your challengers, or the press. And on any given day, it is feasible to tricky to keep up with what your audience is sharing across a variety of social media platforms.

So, we’ve rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks.

Nearly all of these tools are free, but some offer paid versions with more features and capabilities. Let’s dive into each one — and see if you want to test them out today.

12 Free Social Media and Brand Monitoring Tools to Try

1) TweetDeck

TweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and listings. From one panel, you are able to look at Twitter content from the groups you want — whether that’s clients, challengers, or employees.

TweetDeck is a great tool to use during events or live-tweetstorms to keep up with live conversations — while also maintaining an eye on you or your brand’s notifications and mentions.

2) Social Mention

Social Mention aggregates all of the blog, microblog, image, and video content related to the search word you provide from a variety of search engines and social networks. This stimulates it easier to digest and view whatas being said about your brand in one comprehensive view.

3) Followerwonk

Followerwonk lets you quickly and easily search users’ Twitter bios and profiles for mentions of you or your brand. Log in with your Twitter credentials to check it out, or subscribe to the paid versions to get even more social insights.

4) SumAll

SumAll connects to a variety of different social accounts — including Twitter, Facebook, Instagram, and LinkedIn — to provide you with insights about your adherents, interactions, and engagements. The paying version provides content recommendations and automatic post scheduling.

5) Mentionmapp

Mentionmapp connects to your Twitter API and consider whatas going on in your Twitter network. You can see who mentions you the most, as well as who retweets you the most( employing Retweetmapp ). It’s interactive, too. That route, you are able to click through and see how your interactions are connected — if you want to keep an eye on potential impacts or reach a positive( or negative) tweet about your brand can have.

6) Klout

Source: Klout

Klout connects to your Facebook and Twitter accounts and offer suggestions of content you should share with your network — as well as the ability to share said content natively from the app.

7) Hootsuite

Hootsuite runs like TweetDeck — but for all of your social networks. From your Dashboard, you can carry out social monitoring, scheduling, campaigns, and analytics — all in one place. Hootsuite integrates with Twitter, LinkedIn, Facebook, Instagram, YouTube, and Google +, and although it’s free for individuals’ accounts, businesses and enterprises have to purchase paid versions.

8) BoardReader

BoardReader does what its name indicates — it crawls message committees and deliberation panels to find what people are saying about you and your brand in the dreaded commentaries sections, which otherwise seem impossible to parse through. Commenters often have stronger words than social media posters, so make sure you have a thick skin before diving in.

9) BuzzSumo

BuzzSumo aggregates data about the number of links to your domain and pieces of content receive — on social media, and via backlinks. These insights can help you determine which content formats perform best on each network, giving you ideas for web pages and pieces of content to replicate again. It’s freeup to a certain number of connections, but after that, you have to pony up some cash for the Pro version.

10) Google Alerts

You can set up Google Alerts to insure where people are mentioning you or your brand in search results, too. Enter specific terms that might be included in news story titles, and you’ll receive regular emails updating you to mentions from around the internet.

11) Native Analytics Tools

A few social networks provide free analytics to users — or, sometimes, analytics viewing is included in a business subscription for brands. Above is a sign of what Twitter Analytics looks like for individuals, with more data and insights provided for business accounts.

12) HubSpot

If you’re a HubSpot customer, HubSpot Social Inbox lets you set up specific streams for users and search terms you want to monitor. Check out this video tour of different HubSpot tools to get an idea of how it works.

Read more: blog.hubspot.com

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