10 Content Curation Tools Every Marketer Needs


“Curation” is one of those words that’s always conveyed coolness to me. Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun — and just as important.

For the uninitiated, content curation consists of finding material relevant to your audience from a variety of sources, and sharing it strategically through your communication channels. For instance, writing a roundup blog post of great marketing examples would require you to curate strong samples of content relevant to what you’re used to describe. And while very cool, it is feasible to tricky. There are many, many social networks, news feeds, emails, and infographics full of such content that they are able demand your time and attention.

That’s why the responsibility of content curation is important. Suppose of it as being a successful wedding DJ: Your selections can’t all be ad hoc and safe. After all, people can only hear Kool& The Gang’s “Celebration” so many times before the floor clears, and that sort of playlist isn’t personalized for your audience. But if you know your audience, you are able to accurately gauge the temperature of the room and have the confidence to give the people what they want.

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The same runs for content curation. Instead of just rounding up the most generally popular things on the web, pick the ones that are going to be the most relevant and interesting to your audience, and provide the context around them that induces your site a destination. Of course, we never said that was easy. Where do you find this content, anyway, especially given the information overload we opened with? Good news: We’re here to help you prioritize the resources by outlining some of our favourites below.

But First, What Stimulates A Successful Content Curator?

1) Content curation should be personal.

The beauty of news roundup NextDraft is the personal touch and context that its chief curator, Dave Pell, gives to each narrative. I don’t just want a bunch of browsable links — I want to know why I should read this stuff, and how it pertains to me. That personalized context generates a type of bond between curator and reader that something like simple connection aggregators don’t humanize quite as much.

2) Content curation should construct value.

Here’s a little secret: No matter which industry your clients are in, all of them want to stay informed, but also save hour. Just like you, they have demands and canat possibly keep up with all the latest news in their industry — but they want to. Helping to solve this problem through personalized content curation presents a huge opportunity for brands to build a relationship with their audience.

If you can deliver a curated experience that saves your clients time in getting the information they need, youave taken a major step on the road of house confidence and loyalty.

3) Content curation should offset promotional content.

Customers can grow tired of brands endlessly promoting their own wares, which is why progressive brands suppose beyond products or features. The relationship clients have with brands today transcends the product itself — after all, that’s part of the foundation of inbound marketing. So while a product may initially attract you to a specific brand, itas what the brand holistically offers after the buy — like great content or remarkable service — that maintains you around.

For example, I own only one coat from the brand Arcateryx, and yet, I follow it on YouTube and Twitter, and receive its emails. Why? Because the company is doing more than pushing products on me. Instead, it’s also pushing content and an experience that brightens my day. Check out this movie series, A Skier’s Journey, that the brand played a role in producing 😛 TAGEND

4) Content Curation Shouldnat Take All Day

At last: We’ve arrived at our favorite tools for content curation. Thanks to a slew of websites and technologies, itas never been easier to find the external information that will serve as a resource for your clients. But it was necessary to prioritized — so here’s our list, to help streamline your content curation efforts.

10 Content Curation Tools Every Marketer Needs

For Beginners

If youare thinking, aYeah, I occasionally share a relevant post with my clients when I find one, a congratulations — youare curating content. Regrettably, you’re not doing so on a sustainable scale that induces you a trusted source.

But don’t worry — there are better ways to curate content for novices that are completely free. Here are three simple sources of information to help you start getting in the habit of curating content, without being overwhelmed by complex tools, subscription fees or convoluted dashboards.

1) Pocket

Pocket is a great place to get into the habit of accruing content to save and share later. Instead of a laundry list of bookmarks or countless emails youave sent to yourself with links, it maintains all your interesting images, articles, and videos in one place for reference. You can group articles with tags, and the site’s built-in search functionality induces finding those articles easy. Plus, it integrates with over 500 other apps, like Evernote, for seamless integration.

And as a bonus, Pocket tweets out their @PocketHits for the most-saved articles on their platform — a must-follow if you’re active on Twitter. For other aread-it-latera apps like Pocket, check out Instapaper.

2) Twitter Lists

Twitter can be a streaming mess if you don’t organize the accounts you follow. That’s where Twitter lists come in handy — curated groups of Twitter users that you can categorize and follow separately from the rest of your feed. Here’s one that I created, which I continually manage and update. Even better, if you create a Pocket account, you can easily save articles from Twitter directly into your account.

Click here to learn how to start your first Twitter list.

3) Newsletters

Newsletters serve as a fantastic daily reminder to get your content curation done. For instance, I follow HubSpot on Twitter, but donat always get a chance to see its tweets when Iam busy. Fortunately, HubSpot also offers an email subscription. That style, if I donat catch something notable on social media, Iam likely to catch it on email.

Whatever industry youare in, stay on the lookout for newsletter subscriptions. And if a good one doesnat exist in your industry, thatas the perfect opportunity to create one. But before you start your own newsletter, learn from what other outlets are doing. Here are a few that are doing a great job in original content curation 😛 TAGEND Redef: Jason Hirschhorn, one of the innovators in social media and formerly the co-president of MySpace, has launched a site curating the best in media, sports, style, music and technology. Subscribe to one of Rederas newsletters for a savor of one of the best in content curation.

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